Field notes on AI integration for CPG operators.
A vendor-neutral perspective on how modern CPG brands are actually integrating AI to empower their teams.
The Monday ritual every brand manager knows — and what it looks like when a pipeline handles it instead. 312 hours a year, reclaimed.
It's not another tool. It's not a single hire. It's the function that evaluates, brings in, and connects everything across your brand.
The quarterly broker review used to take a full day of data wrangling. Here's what the pipeline looks like when you stop doing it by hand.
SPINS, trade promo, KeHE, UNFI, a BI platform nobody adopted — six platforms, zero integration layer. Most brands are the middleware.
At $30M, trade spend hits 15-20% of gross revenue. Here's what most brands can't see — and what happens when you wire the data together.
Same outputs. Zero copy-paste. What Monday looks like when the busywork disappears.
Two platforms that every CPG brand evaluates. What each one actually does, where they overlap, and how to decide what fits your stage.