NWTN.AI
About NWTN AI

Built by a CPG operator. Now your AI navigator.

We're not another AI agency that discovered CPG last month. We've spent 10+ years on the brand side — and now we help brands navigate the 50+ AI tools fighting for their budget.

NWTN AI was born from a simple frustration: watching talented teams waste time evaluating tools that don't fit, implementing platforms that don't deliver, and missing the solutions that would actually help. We're the independent guide we wish we'd had.

Zach Newton

Zach Newton

Founder

10+ years in CPG marketing and operations. Now the independent AI navigator these brands always needed.

LinkedIn
Experience

Where we've been

Mezzetta

Brand Manager

Led $45MM pasta sauce P&L. +21% YoY revenue growth. Built analytics function from scratch.

Navitas Organics

Brand Manager (5 years)

Rose from ABM to Brand Manager. 80%+ ACV at Whole Foods, Nexty Award finalist, 30+ SKU packaging overhaul.

Sonoma Brands

Brand Marketing, SmashMallow

Built SmashMallow from zero to national distribution. $500K club launch at Sam's Club.

KRAVE Jerky / Hershey

E-Commerce & Brand

Managed $2MM+ e-commerce P&L, +30% YoY. Scaled through the Hershey acquisition.

How We Work

What makes us different

Brand-Side Experience

We've sat in your seat. We know the pressure of quarter-end, the frustration of manual processes, and the challenge of doing more with less.

Navigators + Builders

We guide you to the right tools AND build what doesn't exist. Every engagement ends with clarity — whether that's a vendor recommendation or working software.

Fixed Scope, Fixed Price

No open-ended engagements. No scope creep. You know exactly what you're getting and what it costs before we start.

CPG-Native

We speak your language: SPINS, deductions, trade spend, broker nightmares. No explaining the basics—we've lived them.

Our Belief
“Every CPG brand deserves an independent voice to cut through the vendor noise. We're here to help you pick the right tools, skip the wrong ones, and build what doesn't exist yet.”

— Zach Newton, Founder

Let's talk about your AI stack.

Book a free 30-minute call. We'll identify which tools fit your needs and where the gaps are — no vendor agenda, no pressure.

Book a Discovery Call

We also build custom AI tools for businesses outside CPG. Get in touch