Built by a CPG operator. Now your AI department.
We're not another AI agency that discovered CPG last month. We've spent 10+ years on the brand side — managing marketing, operations, and everything in between — and now we help brands navigate the 50+ AI tools fighting for their budget.
NWTN AI was born from a simple frustration: watching talented marketing and ops teams waste time evaluating tools that don't fit, implementing platforms that don't deliver, and missing the solutions that would actually help. We're the independent guide we wish we'd had.
Zach Newton
Founder
A decade of CPG brand strategy, from KRAVE to Mezzetta. Now building the AI integration layer that connects tools, teams, and growth.
LinkedInWhere we've been
Mezzetta
Brand Manager
Managed flagship Pasta Sauce division. Delivered double-digit growth and built the analytics function from scratch.
Navitas Organics
Brand Manager (5 years)
Rose from ABM to Brand Manager. Led Whole Foods category strategy, Nexty Award finalist, full portfolio packaging overhaul.
Sonoma Brands
Brand Marketing, SmashMallow
Co-built SmashMallow and Medley from zero — positioning, packaging, and go-to-market through national launch.
KRAVE Jerky / Hershey
E-Commerce & Brand
Managed DTC channel through the Hershey acquisition. Built e-commerce playbook from startup to CPG scale.
What makes us different
Brand-Side Experience
We've sat in your seat. We know the pressure of quarter-end, the frustration of manual processes, and the challenge of doing more with less.
Your AI Department
We guide you to the right tools AND build what doesn't exist. Every engagement ends with clarity — whether that's a vendor recommendation or working software.
Fixed Scope, Fixed Price
No open-ended engagements. No scope creep. You know exactly what you're getting and what it costs before we start.
CPG-Native
We speak your language: SPINS, deductions, trade spend, broker nightmares. No explaining the basics—we've lived them.
“Every CPG brand deserves an independent voice to cut through the vendor noise — on the marketing side and the ops side. We're here to help you pick the right tools, skip the wrong ones, and build what doesn't exist yet.”
— Zach Newton, Founder
Let's talk about your AI stack.
Book a free 30-minute call. We'll identify which tools fit your needs and where the gaps are — no vendor agenda, no pressure.
Schedule a Strategy Session